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Defining the Marketing Role

Defining the Marketing Role

Sep 28, 2020 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Institute

Just as organizations need different skillsets from executive leadership teams as the organization evolves, the expectations and authority of the marketing executive should continue to evolve as the organization scales and competitive environments change. 

From Prospect to Promoter

From Prospect to Promoter

Sep 23, 2020

We love to learn (and teach) at 454 Creative!

The Truth About Yelp

The Truth About Yelp

Nov 30, 2015 in CEO Coaching

For customers, Yelp can be the difference between a great meal and a bad night. For business owners, it can be a repuation nightmare with a high cost. Find out the truth about Yelp and what you can do to protect your business.

Building a Successful Web Presence

Building a Successful Web Presence

Mar 16, 2011 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Framework

There are a couple of golden rules to building your online presence, allowing you do remain trustworthy while keeping your customers happy.