social marketing — Tags

The Right Tool for the Job: How to Choose a PPC Platform

Aug 25, 2021 by Chad Coltman

Understanding the world of digital advertising, or what some may call pay-per-click (PPC), can be a tricky endeavor. Each platform shows promise and is more than willing to spend your marketing dollars, but how do you know which platform is right for your campaign? Is one platform better than another, and if so how do you make the determination?

454 Creative’s Digital Audit Programs

Jun 21, 2021 by 454 Creative in Inside 454

Have you ever wondered why your company isn't ranking well in search results? Have you read about the lawsuits targeting companies whose websites weren't ADA compliant? Do you know if there is room for improvement on your paid digital ads? Questions like these can be answered with a range of Audit Programs offered by 454 Creative. From SEO to ADA compliance, our team of experts can look under the hood of your digital marketing and tell you where a tune-up might be needed.

4 Reasons to Choose an Agency, (and 3 Reasons not to!)

Jun 11, 2021 in CEO Coaching

Engaging with a results-driven marketing agency makes sense for a lot of reasons, but as an agency owner, I’ve taken a little bit of time to boil things down to our top 4.

Our Operating Principles

Apr 27, 2021 by Chad Coltman in Inside 454

As a company, we live to embody 3 simple principles in our culture: Make it Awesome, Make it Matter, Make it Happen. These statements shape our work and our relationships.

Making Sense of SEO

Feb 16, 2021 in Marketing Playbook

Search Engine Optimization (SEO) remains one of the top requests for digital marketing professionals today. I find the topic to be full of snake oil salesmanship, with countless hours and dollars invested in efforts that will never yield a semblance of return on investment. So what is SEO, what makes it effective and how do you properly execute a great SEO strategy?

Defining the Marketing Role

Sep 28, 2020 by Paul Bresenden in Lean Marketing Institute

Just as organizations need different skillsets from executive leadership teams as the organization evolves, the expectations and authority of the marketing executive should continue to evolve as the organization scales and competitive environments change.